australia - the wait is over... glacéau vitaminwater arrives in town on feb 18th

sydney, australia (18 february 2008) -- it was 1996. aussies won 41 medals (9 gold) at the 1996 olympics, we celebrated 40 years of television in oz and drivers hit the road at the first australian grand prix. meanwhile, in new york city, an adventurer, gadabout and humble genius named j. darius bikoff was suffering the one-two punch of raging thirst and low energy. en route to a yoga class, bikoff was feeling run-down and gobbled a vitamin c wafer and chased it with a swig of water. the combination of flavor and nourishment inspired bikoff to develop glacéau vitaminwater, an active lifestyle beverage that’s packed with nutrients, which was launched at the start of the new millennium. (zig-a-zig-ahh, indeed.)

bikoff’s vision gave birth to glacéau, changing the beverage industry forever as he first created the enhanced water category, and then went on to build glacéau into the leader of the active lifestyle category in the u.s.

in the u.s., the brand is already iconic among tastemakers, trendsetters and those with a thirst for their own well-being. open any lifestyle mag: see all those beautiful people laughing and air-kissing each other at posh events? now look closer. see it there? it’s glacéau glacéau vitaminwater.

to cut a long story short (too late?), glacéau vitaminwater is specially formulated to help people on the go feel better, perform better, and live healthy lives. it provides drinkers a convenient way to get more of the nutrients they need to make it through their day.

to make a long story short (too late?), glacéau vitaminwater is specially formulated to help people on the go feel better, perform better, and live healthy lives. it provides drinkers a convenient way to get more of the nutrients they need to make it through their day.

in a world first, at a top secret location in the trend-setting southern city of melbourne, the first glacéau vitaminwater eased off the production line. people in sydney, perth, brisbane, adelaide, canberra and melbourne will be the first outside the usa to drink new york’s drink of choice -- glacéau vitaminwater.

from 18th february, the 500-ml bottle will be available in six glacéau vitaminwater varieties, glacéau vitaminwater power-c (dragonfruit), glacéau vitaminwater focus (kiwi-strawberry), glacéau vitaminwater essential (orange-orange), glacéau vitaminwater energy (citrus), glacéau vitaminwater revive (fruit punch), and glacéau vitaminwater triple x (acai-blueberry-pomegranate). these glacéau vitaminwater varieties will be available in single serve in selected retail outlets nationwide.